![]() ![]() ![]() The current study not only fills the current gap in eWOM research but also provides a roadmap in analyzing eWOM communications. It is also shown that many scholars have incorporated established theories to explain eWOM communication phenomena. This ten-year study is deemed to be representative of the available eWOM literature. Findings – The present study finds that research in eWOM is relatively new and has evolved only during the last ten years. The scope of this investigation was limited to the timeframe of 2000-2009. In total, 94 articles were identified that comprised contributions from different strands of eWOM research. Design/methodology/approach – The authors performed a systematic literature review of peer-reviewed published journal articles and examined the current state of knowledge on eWOM literature based on a comprehensive search of several leading databases. The purpose of this paper is to conceptualise eWOM activity from an input-process-output (IPO) perspective propose a classification framework based on the identified academic literature analyze eWOM literature in terms of quantitative development and qualitative issues that are useful to both academics and researchers and provide directions and guidelines for future research studies in eWOM. IMAGEFRAMER COMPETITION OFFLINEPeople count on other users' opinions and information they sometimes even make offline decisions based on information acquired online. Purpose – In light of the growth of internet usage and its important role in the field of e-commerce, electronic word-of-mouth (eWOM) has been changing people's behavior and decisions. The results showed that there were significant correlation between factors of e-WOM towards improving the image of organization for reputation and webometric ranking. This quantitative research engaging Partial Least Square (PLS) and enhancing with qualitative assessment. Data was collected through the questionnaire to the academics community. ![]() This study aimed to identify and analyze the influence of someone’s motivation who engaged in e-WOM by using organization’s websites to enhance the image by exploiting the reputation and Webometric ranking.The research object was Sepuluh Nopember Institute of Technology (ITS), one of the largest University at Indonesia. E-WOM has become a phenomenon that was essentially improving the image of organization especially in the context of Webometric measurement. Meanwhile, the progressiveness of Internet Technology has made the spread of word of mouth (WOM) was not limited to directly face-to-face communication, but already in the form of electronic word of mouth (e-WOM). Webometric was a system that provided an assessment of all universities in the world through the university's website assessment. Furthermore, there was a universities ranking that standardized and recognized internationally, such as Webometrics Ranking of World Universities, which was based in Spain. This keener competition has motivated each university to improve its quality continuously, so that they could survive and winning the competition. The competition has not been only within universities in the country but also with universities from other countries. Globalization in higher education has a direct impact on competition among universities in Indonesia which become keener. ![]()
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